Director of Sales
Company: Ennismore
Location: Durham
Posted on: November 8, 2024
Job Description:
If you love saying YES and enjoy engaging with the community by
leading with ART, 21c Museum Hotels is one of the pioneering
examples of bridging the worlds of art and hospitality. We combine
a multi-venue contemporary art museum, boutique hotel and a
chef-driven restaurant to create a unique and welcoming
opportunity.Job DescriptionReports To: General ManagerGeneral
Purpose:
- Responsible for maximizing property revenues while maintaining
excellent customer service for both internal and external
customers.
- Efforts will include but not be limited to, hiring, training
and management of sales team, analysis and reporting of sales
metrics, collaborating with the Marketing Manager to ensure
advertising, outreach and public relations efforts for all market
segments are achieved in addition to direct sales
activities.Specific Responsibilities:
- Directly responsible for the achievement of hotel revenues
including Rooms and Banquet/Catering Departments.
- Maintain an ongoing awareness of future room night bookings,
including group and catering pace and develop/execute a hands-on
game plan to increase topline opportunities.
- Develop and execute corporate negotiated transient account
strategies including building and maintaining strong relationships
and ensuring production of signed accounts.
- With assistance from the GM and Marketing Manager, responsible
for the development and execution of integrated sales and marketing
plans that support revenue objectives through direct sales,
advertising, digital marketing, social media, property level
publicity and promotional events.
- Analyze hotels' demand segments, sources of business, and
primary competition for each, and guide property team in managing
pricing and inventory to maximize revenues and profits.
- Continually analyze market trends and direct team accordingly
to obtain objectives.
- Directly responsible for building and maintaining relationships
with key accounts.
- Ensure the timely preparation of weekly, monthly, and quarterly
reports such as Pace and Productivity Reports, Sales
Strategy/Action Plan Reports, Initiative Tracking Reports, Monthly
Executive Summary, etc.
- Produce annual Budget and monthly Forecast in conjunction with
the Area Revenue Director, General Manager and property
Controller.
- Oversee the development of an annual Strategic Sales &
Marketing Plan with the Marketing Manager.
- Responsible for ensuring hotels' sales and marketing expenses
are in accordance with annual business plan and hotel
profitability.
- Maintain effective involvement with key community organizations
and aggressively pursue all appropriate opportunities for outside
client solicitation and relationship building.
- Idealize a positive, involved, and collaborative team approach
within the sales team and with all hotel departments and maintain
open communication with all teammates.
- Execute other duties and responsibilities as assigned by the
property General Manager and/or the corporate leadership
team.Qualifications
- Strong sales skills with thorough knowledge of sales
techniques, ability to up-sell products and services, and proven
closing ability along with the ability to mentor sales teams in
these areas.
- Experience in providing effective team leadership and creating
a positive, collaborative, productive work environment.
- Excellent written and verbal communication skills and ability
to work with public relations professionals and journalists.
- Computer competency required: Proficiency with Microsoft Office
and Database Management.
- Knowledge of Food and Beverage including Banquets &
Catering.
- Knowledge of hospitality marketing and experience in developing
& executing marketing strategies.
- Aggressive, self-motivated work habits and the ability to work
under tight deadlines.
- Must be available to work some nights and/or weekends.Other:
- Bachelor's Degree and hotel sales and management experience
preferred.Additional InformationAll your information will be kept
confidential according to EEO guidelines. 21c Museum Hotels is an
equal opportunity employer. We evaluate qualified applicants
without regard to race, color, religion, sex, national origin,
disability, veteran status, and other legally protected
characteristic.
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Keywords: Ennismore, Winston-Salem , Director of Sales, Executive , Durham, North Carolina
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