Director, Engagement Strategy

Company: Targetbase
Location: Raleigh
Posted on: November 7, 2024

Job Description:

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1:1 customer experience, enhancing engagement and driving more profitable outcomes for clients.
JOB SCOPE & PURPOSE
The Director within the Strategy group will shape the strategic marketing direction for our clients, leveraging company objectives, data-driven customer insights, and competitive assessments. He/she must be a subject matter expert in CRM, customer personal development, customer acquisition strategy, and ongoing journey touchpoints. The ideal candidate is exceptionally motivated, empathetic, and passionate with a desire to collaborate cross-functionally to propel engagement strategy forward.
MAIN RESPONSIBILITIES

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• Visionary Leadership: Possesses overall responsibility for the strategic deliverables for assigned projects.
  
• CRM Strategy Development: Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing.
  
• Innovation & Growth: Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients.
  
• Partner Collaboration: Maintains excellent client rapport, ensures excellent service delivery; collaborates with multi-functional team members to provide knowledge and enablement to ensure all delivery is "on strategy."
  
  EDUCATION & EXPERIENCE
  
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  • Minimum of 7+ years of business experience in data-driven consumer marketing
    
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    • 4+ years of experience in consumer strategy for Pharma category or other high-science health/patient care.
      
    • Demonstrated success in strategic planning, channel planning, developing insights, as well as launching and managing CRM initiatives.
      
    • Experience in pitching new business and consultative selling is a plus.
      
      
      
    • Bachelor's Degree required; Master's Degree highly preferred.
      
      KNOWLEDGE & ABILITY
      
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      • Demonstrated experience crafting and delivering data-driven 1:1 consumer marketing strategies and overarching journey development.
        
      • Proven ability to build and maintain positive, trusted relationships with internal teams and external clients.
        
      • Extremely knowledgeable of emerging technologies impacting consumers and driving behavior.
        
      • Strong presentation skills with the ability to think on his/her feet.
        
      • Desire to collaborate and finely tuned listening skills.
        
        POSITION REQUIREMENTS
        
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        • Overtime as necessary.
          
        • Travel is required.
          
          We work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must be local to the Raleigh-Durham area and willing to be onsite in the office 3 days a week.
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Keywords: Targetbase, Winston-Salem , Director, Engagement Strategy, Executive , Raleigh, North Carolina